Cutting hair is not enough. Taking good care of the client in your chair is not enough.
There is a lot of competition today. There are a lot of barbers out there.
Today you need to be a solid marketeer to build a business. You need to have strong selling skills to get them in the chair... and strong selling skills to get them BACK in the chair.
marketing for a barber is about a lot of small things done well.
Here are just a few items to think about and ask yourself... am I doing that well?
Your business card... Is is complete? All information present? Zip code, too?
Do you have a logo?... And not the stock barber pole clip art from the business card printer.
Does the shop have a good, visible sign?
Is the shop super clean (this is marketing, too)?
There are so many, I could write a book.
That is right, I did right a book. :)
I will share more in an additional post.
mean time... What are YOU doing to market your barber business?
Please share with us so we all can raise the bar.