Sturtevant, WI (August 22, 2011) – Andis Company has introduced the 1” Lighted Titanium Flat Iron with no heat LED lights to illuminate the hair as it’s straightened, ensuring the process proceeds perfectly. It’s easier to adjust the heat or give an area a second pass when the problem is spotted immediately with the lights. The flat iron’s titanium plates have a finish as smooth as glass, distributing and retaining heat evenly to preserve natural oils and seal the hair cuticle, improving moisture retention and producing incredible luster and shine. Titanium also resists heat corrosion and eliminates chemical build-up, which can cause odors. Because the plates have curved edges, no dents or lines mar the smooth finish of the hair while straightening.

“The ultra bright LEDs are an ideal way to light up each area as it is being straightened,” says Fred Koeller, vice president of marketing at Andis. “The LEDs do not heat up and can withstand heavy use without burnout. Hair slides easily across these plates for flipping, smoothing and shaping while enhancing volume.”

The flat iron heats to a maximum of 450ºF and has twenty variable heat settings for any type of hair. It heats up in just thirty seconds, ready to straighten and style with the flip of a switch. Its swivel cord allows versatile maneuvering without tangling the cord. The flat iron includes a locking switch for convenient storage. Performance is guaranteed with the Andis one year warranty.

About Andis Company

Andis Company, a family held business founded in 1922, is a leading manufacturer of handheld tools to trim, cut, curl, straighten and dry hair. The company’s products are purchased worldwide by stylists and barbers, consumers, hotels, motels, resorts, small animal groomers and large animal groomers and shearers. To find a local distributor, call the company at 800-558-9441 or visit their Web site at www.andis.com.